Tata nano is dream car and affordable car to middle class people or poor peoples this available in cheapest rate in cars i took car this 8 years before in very good least price i am happy to owning this car because car is like to sky me because of our family poor financial status. It seems that india’s only middle-class friendly car is not actually loved by middle-income families ratan tata’s ambitious dream remains unfulfilled, even though his company did its best to attract middle-income families by labelling nano as ‘india’s car.
Tata nano created a totally new market segment supplying to the middle class or lower middle class sector ie the lower income sector this has resulted in tata nano establishing a monopoly in this sector. Ten years may not be a long time for the indian middle class to go for a car-change, but enough to make them understand the downside of owning a tata nano with demand for the car slumping, the automaker finally acknowledged that nano in its present form cannot continue beyond 2019.
Tata nano & car industry india is a company with majority of its population residing as low income group buying a car is still a dream for many people in india cars are restricted strictly to people belonging to upper middle class and above them. The tata nano a city car was manufactured by tata motors in 2008 the nano was initially launched with the price tag of $1500 which has increased with time the car was designed to lure india’s middle class away from the two-wheelers.
But tata executives believe that with india's roads improving and the country's rising middle class, the nano could sell a million cars a year like a 21st-century version of henry ford, tata's idea is of an affordable car that is light and simple, yet made from high-quality materials. It was in 2009 the dream of ratan tata and desire of so many middle-class people, tata nano got launched ratan tata hopes he will bring the car ownership within the reach middle-class people the car was priced rs 1lakh but the dream of tata an.
Tata nano-the middle class dream merchant tata nano – the revolutionary indian car introduction the tata nano is a proposed city car — a small, affordable, rear-engined, four-passenger car aimed primarily at the indian market. Tata nano was an ambitious project kickstarted by the chairman of the tata group, ratan tata a change for the indian middle-class fast forward today, the dream is up in smokes as tata motors.
While owning a car was (and still is) a dream for most indians, especially the lower-middle class, nano had given them a chance to follow that dream the scooter-towing aam aadmi was tired of lugging his wife and children, often with additional luggage.